Paul Stanway Jr
07-20-2005, 08:13 PM
Adware maker Claria steps into search
By Stefanie Olsen
CNET News.com
Claria, formerly Gator, began testing a search service that analyzes Web surfers' habits to deliver personalized results, in a move to branch out from the pop-up advertising business.
The Redwood City, Calif.-based company develops downloadable software, or adware, that tracks people's movement around the Web in order to display pop-up ads or other types of promotions. Its software, which often comes bundled with free third-party downloads like screensavers, is installed on nearly 40 million desktops.
Read more at http://news.zdnet.com/2100-9588_22-5787106.html?part=rss&tag=feed&subj=zdnet
By Stefanie Olsen
CNET News.com
Claria, formerly Gator, began testing a search service that analyzes Web surfers' habits to deliver personalized results, in a move to branch out from the pop-up advertising business.
The Redwood City, Calif.-based company develops downloadable software, or adware, that tracks people's movement around the Web in order to display pop-up ads or other types of promotions. Its software, which often comes bundled with free third-party downloads like screensavers, is installed on nearly 40 million desktops.
Read more at http://news.zdnet.com/2100-9588_22-5787106.html?part=rss&tag=feed&subj=zdnet