Paul Stanway Jr
07-20-2005, 07:30 PM
Microsoft woos global partners
Funds redirected into joint marketing initiatives
Ken Young
vnunet.com
Microsoft has unveiled a raft of plans which will see more funds allocated to its worldwide sales channel, including increased spending on marketing, licensing and lead generation.
The software giant will reallocate 50 per cent of the funding currently allotted for direct marketing into joint marketing with partners, which it has rebranded 'Through-Partner Marketing'.
Read more at http://feeds.feedburner.com/VnuBusinessPublicationsNews?m=836
Funds redirected into joint marketing initiatives
Ken Young
vnunet.com
Microsoft has unveiled a raft of plans which will see more funds allocated to its worldwide sales channel, including increased spending on marketing, licensing and lead generation.
The software giant will reallocate 50 per cent of the funding currently allotted for direct marketing into joint marketing with partners, which it has rebranded 'Through-Partner Marketing'.
Read more at http://feeds.feedburner.com/VnuBusinessPublicationsNews?m=836